Topman/Topshop
The Topman/Topshop brand is a British chain of clothing operating in more than 20 countries, it is universally accepted, most modernised people know the logo and have an experience of buying clothes there; or know of someone who does buy clothes from the chain.Topshop’s primary sales come from a range of clothes and accessories mostly female orientated, in the late 1970’s Topshop opened a new store called Topman to cater for its male customers, the business so far has expanded online. In the 1990’s Topshop was considered ‘Unfashionable’ and in the recent years has reinvented itself and is now classed as fashionable.In May 2007 the supermodel Kate Moss designed her first range of products for Topshop this was one of the company’s smartest moves as it then brought a range of new costumers to the brand and impacted heavily on the trends of fashion in 2007 – 2008. Topman in 2008 collaborated with the new label ‘The Look Presents’ the creation of rock – fashion author Paul Gorman and Soho boutique owner Max Karie. Topman has received some awards over the past years such as; Best Fashion Retailer at the Maxim Style Awards for 2005 and Best High Street Retailer at the 2007 FHM Fashion and Grooming awards.
The Topman/Topshop brand is a British chain of clothing operating in more than 20 countries, it is universally accepted, most modernised people know the logo and have an experience of buying clothes there; or know of someone who does buy clothes from the chain.Topshop’s primary sales come from a range of clothes and accessories mostly female orientated, in the late 1970’s Topshop opened a new store called Topman to cater for its male customers, the business so far has expanded online. In the 1990’s Topshop was considered ‘Unfashionable’ and in the recent years has reinvented itself and is now classed as fashionable.In May 2007 the supermodel Kate Moss designed her first range of products for Topshop this was one of the company’s smartest moves as it then brought a range of new costumers to the brand and impacted heavily on the trends of fashion in 2007 – 2008. Topman in 2008 collaborated with the new label ‘The Look Presents’ the creation of rock – fashion author Paul Gorman and Soho boutique owner Max Karie. Topman has received some awards over the past years such as; Best Fashion Retailer at the Maxim Style Awards for 2005 and Best High Street Retailer at the 2007 FHM Fashion and Grooming awards.
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